After-Action Report: Facebook Advertising for BATTLE FOR THE WASTELANDS
matthewwquin.substack.com
Once upon a time, I used Facebook to advertise this very blog and all was well, getting me 3,000 hits in a month. When the time came for me to promote my independent fantasy novel Battle for the Wastelands, I decided to go back to Facebook advertising. I created a new Facebook Page in order to use it, but owing to a clumsy and bizarre ad interface (the one I used years ago was much simpler), I ended up making two ad campaigns by accident. One was targeted too broadly (at pretty much everybody in the United States if I remember right) and although I did manage one sale, I shut it down pretty quickly to keep it profitable. The second campaign was more narrowly targeted, focusing on adventure fiction, apocalyptic and post-apocalyptic, fantasy, steampunk, and e-books and didn't turn out very well. I spent $8.96 and made, as far as I know, no sales whatsoever before I shut it down.
After-Action Report: Facebook Advertising for BATTLE FOR THE WASTELANDS
After-Action Report: Facebook Advertising for…
After-Action Report: Facebook Advertising for BATTLE FOR THE WASTELANDS
Once upon a time, I used Facebook to advertise this very blog and all was well, getting me 3,000 hits in a month. When the time came for me to promote my independent fantasy novel Battle for the Wastelands, I decided to go back to Facebook advertising. I created a new Facebook Page in order to use it, but owing to a clumsy and bizarre ad interface (the one I used years ago was much simpler), I ended up making two ad campaigns by accident. One was targeted too broadly (at pretty much everybody in the United States if I remember right) and although I did manage one sale, I shut it down pretty quickly to keep it profitable. The second campaign was more narrowly targeted, focusing on adventure fiction, apocalyptic and post-apocalyptic, fantasy, steampunk, and e-books and didn't turn out very well. I spent $8.96 and made, as far as I know, no sales whatsoever before I shut it down.